Past Work: Foodie Fit

Foodie Fit offers an all-inclusive fresh meal delivery service for any healthy lifestyle or goal.

I was tasked to add a review section and optimize the content layout with better images and clear CTA Buttons.

Key Improvements

CTA button sat weirdly off the navigation bar. I fixed the positioning of the CTA button and gave it rounded corners to give it a welcoming appearance and make it stand out.
The hero image looked dull and unappetizing. The overlaid text and oddly placed button in front of a busy hero image were hard to read. I picked a new appetizing image and separated the text to make it easy to read.
I took the opportunity to include customer ratings to give a good first impression and gain users’ trust. This gives users the confidence to engage with the company. Improving user engagement leads to increased sales.

The deals were all text and did not look attractive. I added relevant food images to whet the customer’s appetite and formatted the text to make the offerings compelling.

This section was just paragraphs of plain text. I redesigned this section by creating attention-grabbing headings and formatted the text in different layouts to draw and hold the customer’s interest.

The text was presented plainly and was interrupted by large images. I repositioned the images to let the text flow smoothly and give the customer a better reading experience. The text formatting was improved to create visual focal points that lead the customer’s eyes and retain their attention throughout the text.

ZippiSite 2022 | zippisite@panorazzi.com | WordPress Speed Up Service That Simply Works!