Slow site speed is one of the top reasons why people choose to leave your site. It can also impact your Google rankings, as Google takes page loading time into account when determining where to place your site in search results. WordPress is a great platform, but it’s not always the fastest. That’s why it’s important to ensure that your WordPress site’s performance is top-notch so that it loads as quickly as possible.
When it comes to WordPress speed optimization, you have 2 choices. If you are a technical guy, there are tons of resources out there that talk about WordPress speed optimization. The bottom line is WordPress optimization is really not that hard if you are tech-savvy.
But still, sometimes even experienced webmasters or WordPress site owners can’t figure out why their WordPress site is slow, despite having done everything they can such as:
- installing a cache plugin to improve server response time (plugins such as WP Rocket, W3 Total Cache, WP Super Cache)
- implement “leverage browser caching” (usually a feature of the caching plugin)
- using Content Delivery Network (CDN)
- do database optimization (plugins such as WP-Optimize and Query Monitor)
- optimize images (plugins such as WP Smush, Imagify, Optimole)
- implement image lazy loading (plugins such as rocket lazy load)
- tinkering with CSS and JS (plugins such as Perfmatters, Asset CleanUp, Autoptimize)
- changing to an expensive hosting provider
- do server optimization by updating server configuration
And not to mention someone who has very little technical experience. They are simply lost when trying to do WordPress speed optimization to get the load time of their WordPress websites to an acceptable speed.
PS:/ If you are adventurous enough and want to try doing WordPress Speed Optimization on your slow website, make sure you explore the “Important Points to Work On for Any Site Speed Optimization Attempt” section at the bottom of this blog post.
Why Most WordPress Speed Optimization Attempts Fail?
Having optimized more than 800 WordPress sites, I have come to the conclusion that most people have skipped the most important step in WordPress speed optimization. That important step is a full page speed analysis.
We’ll many people have used services like GTmetrix and Google PageSpeed Insights to do speed tests on their site. But they are not digging deep enough.
One of the main problems is because the speed test tools are hard to understand, using (and inventing) jargons like:
- Core Web Vitals (CWV)
- First Contentful Paint (FCP)
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- Remove render-blocking resources
You see, spitting out these cryptic words won’t help WordPress website owners in identifying the issues with their site speed, especially for those with very little technical background. There need to be better (and simpler) ways to explain to them the underlying issues that are causing slow load times on your website.
If you are one of the many confused WordPress website webmasters or owners and need a WordPress expert to explain (using human terms) what needs to be done on your WordPress site, please use the following form to request a Free Audit on WordPress speed.
Important Points to Work On for Any Site Speed Optimization Attempt
When it comes to a web page in general, there can only be a few factors that cause slow page speed. Once you have a good understanding of how each of these factors impacts the site speed, your speed optimization journey will be so much smoother!
After performing my WordPress Speed Optimization Service on more than 800 websites, I found that 80% of the WordPress websites are all having similar problems. Without further ado, let’s drill down to some of these important speed optimization factors:
Server Response Time
Server Response Time (also known as Time-to-first-byte) is one of the most important factors to optimize for in any speed optimization effort. With a slow server response time, no amount of other speed optimization tweaks can save the load time.
Server response time is the time it takes for a web server to send back the first byte of a webpage in milliseconds. It’s often used as a performance metric to measure the speed of a website. Response time is affected by many factors, such as the type of web server, the load on the server, the network connection, and the distance between the server and the client.
In the case of WordPress sites, slow server response time is mainly due to the fact that WordPress runs on PHP. And it takes time for PHP to be executed before pure HTML can be served to the visitors.
Page Size and Number of File Requests
If you want your site to load fast (especially on mobile), you need to keep the page size down, possibly under 1.5MB. If you really had to, 2MB of total page size is pretty much the maximum you are allowed.
Together with PageSize is Number of File Requests. To render the layout of your WordPress web page, external files such as JS, CSS, Images, Fonts and etc., need to be downloaded. These external files make up the Total Number of File Requests.
The Number of File Requests on any web page can be easily checked in GTmetrix. I normally wouldn’t recommend more than 80 file requests.
Image Size
Image Size and Number of Images are both related to the previous point. The reason why I have to stress on this point specifically is that images are usually the Number 1 culprit causing large page size.
As a rule of thumb, I usually recommend that a single image be less than 80 KB.
Above-the-fold
If there is one concept you must understand when performing WordPress Speed Optimization, it’s Above-the-fold. In fact, the whole Core Web Vitals revolves around above-the-fold. Please view the following video I’ve prepared if you want to know more about how Above-the-fold affects PageSpeed Score (especially Mobile speed).
Render-blocking CSS (Cascading Style Sheets)
This term is no stranger to anyone who has used Google PageSpeed Insights to test their site.
This issue can be a little on the technical side, but what it really means is that – when you have too many CSS files to be downloaded, the browser has to halt the whole rendering process while downloading the CSS files.
In other words, the browser cannot render the page without first finish downloading all the CSS files being referenced on your page. Also, after the CSS files are downloaded, the browsers need to process the CSS files to actually render the final UI.
If you have too many CSS files, or if your CSS files are particularly large, the parsing process can be very time-consuming and cause delays in rendering the page.
Render-blocking JS (JavaScript)
In the same way that render-blocking CSS prevents a webpage from being rendered until all CSS is processed, JavaScript can also block the whole rendering process.
Custom Fonts
Another render-blocking resource commonly found on web pages are Custom Fonts. Modern themes like to include custom fonts like Font Awesome, which can add additional seconds to the load time of your page.
AdSense, Ezoic and Other Ads Platform
If you have a lot of display scripts on your site, you’ll generally find your site failing badly on PageSpeed Score. This is because ads scripts usually download a ton of external JS files, and as earlier explained, JS is render-blocking.
Why You Need WordPress Speed Optimization Service?
As earlier explained, WordPress speed optimization can be done by yourself if you have a strong technical background. There are literally tons of resources out there that talk about WordPress speed (and website speed in general). If you want to try doing WordPress speed optimization yourself, you just need to know how to solve the issues mentioned in the previous section.
But sometimes, getting past Google’s PageSpeed Score isn’t as straightforward as it looks. If you find yourself struggling to get anywhere after all the attempts in speed optimization, it’s time to hire seek help from speed experts who deal with WordPress speed daily.
That’s why you need a WordPress speed optimization service. They can help you improve your website speed and make you more money.
Not all WordPress Speed Optimization Services Are Created Equal
If you searched around Google, you’ll find that WordPress speed optimization services are sold at a wide range of price points, from $99 to $1000. And most of these require monthly subscriptions. Adding to the cost is the time required as some of those WordPress experts may take weeks to go through your entire site. This makes it challenging to find an optimization service that guarantees results and produces absolute results that won’t degrade over time.
My take on this is – WordPress speed optimization really doesn’t need to be expensive. There are already tons of free WordPress plugins out there that help with basic speed optimization. So in most cases, you really don’t need to pay more than $200 for WordPress Speed Optimization Services.
However, all being said, WordPress speed optimization is not an easy task either, especially if you want your WordPress site to load lightning fast and achieve the best PageSpeed Score possible.
That’s why I created ZippiSite an affordable WordPress Speed Optimization Service. I believe that all business owners should be able to get help with their website speed without breaking the bank.
Faster Website with ZippiSite Speed Optimization Service
At only $99, I will do WordPress Speed Optimization on your site (all published web pages) with the following guaranteed results:
- Load time of under 3s
- 80+ Mobile PageSpeed Score.
- 90+ Desktop PageSpeed Score.
And it only takes 48 hours for me to deliver! 🙂
When I work on your site, I don’t just do some basic speed optimization like installing cache plugins or image optimization. You can already do these yourself. Just do a search on Google!
Instead, I use proprietary tools to tackle issues flagged by Google PageSpeed. Such issues include “Remove Unused JS“, “Remove Unused CSS“, “Critical CSS” and “Remove Render-blocking Resources“.
And they don’t call me “WordPress Speed Fanatic” for no reason. I even developed my own WordPress plugins just because there are no reliable plugins on the market that would deal with “Unused CSS”.
When you purchase my WordPress Speed Optimization service, you are hiring someone who has been working on WordPress speed for the past 6 years, on a daily basis!
And I can’t stress this enough. If I can’t deliver the expected results, you get your money back!
More than 6 Years of Experience in WordPress Speed Optimization
Over the past 6 years, I have done speed optimization on more than 800 WordPress websites to make them load faster. In other words, you are getting help from someone who has seen almost every kind of WordPress website out there and has figured out how to speed them up. Experience does make a huge difference in this!
No Fuss WordPress Speed Optimization Service
The beauty of my services is – the only thing you need to do is (perhaps) make the payment. I will take care of the rest. You don’t need to worry about anything else!
My price is very competitive when considering the quality of service you are getting. You can check out some of my speed optimization results.
If you are not happy with the result, I will continue working on it until you are satisfied or give you a full refund – your choice!
I have helped many business owners speed up their WordPress website and they are all very happy with the results. If you’re looking for an experienced WordPress Speed Optimization Service, look no further!
See Behind-the-Scenes of How I Perform WordPress Speed Optimization
Wondering how I find the issues on your website? Well, here’s the behind-the-scenes of how I begin my WordPress Speed Optimization workflow.
A full website analysis using speed test tools like GTmetrix and PageSpeed Insights can quickly reveal all hidden issues that slow down a WordPress website.
Want to get the same insights on your site? Get a free audit for your own website!
FAQs on ZippiSite WordPress Speed Optimization Service
Can you briefly explain what’s the process?
Once the payment is done (by PayPal), you’ll receive a notification e-mail asking for your WordPress website’s admin login. After I’ve obtained your WordPress admin login, I’ll then start a series of analyses, and apply changes accordingly. Within 48 hours, the WordPress speed optimization would be completed and your site will load in under 3s with 80+ Mobile PageSpeed score. If any of the promised metrics is not achieved, we’ll give your money back.
Is my website safe with you?
Yes. I’ll always do a full backup of your website before I start my work. In the rare case that I did anything disastrous, I’ll restore the backup to bring your website back to its normal state. In fact, this has not happened even once for the more than 800 websites I’ve worked on.
Do you work on my live site directly? Will it need to go down when you are working?
Yes, I’ll work on your live site directly, but it won’t need to go down. The changes I am applying are incremental, so your website will continue to work as it should.
Will my website’s design & functionality remain the same?
Yes! After the speed optimization, your website will look exactly like how it looks and works before I do the speed optimization. If there’s a need to remove some elements on the page, I’ll discuss with you and provide advice. I only change the content upon your approval. Example elements are external scripts / widgets, such as those iframe scripts or JavaScript snippets that you grab from third-party services.
Is it for the whole site or just the home page?
The optimization is for the whole site (all pages), including product & category pages if you are on WooCommerce.
What PageSpeed Insights / Core Web Vitals issues do you fix?
The short answer is – I’ll solve all issues flagged by Google PageSpeed Insights. This includes issues such as Reduce unused CSS, Reduce unused JavaScript, Eliminate render-blocking resources and etc.
Will you get a perfect score with these issues TOTALLY removed?
In most cases no, it’s not even possible on a dynamic platform like WordPress. However, I’ll minimize the impact of these issues such that eventually, Google is going to give you a score of 80+ on mobile and 90+ on desktop.
Do you have proof of the past results you’ve achieved?
Here are some of my recent optimizations: https://bit.ly/zpsro.
Will the optimization last?
Yes, it will, if you follow my guideline. After my job is done, I’ll send over a brief report of the results that I’ve achieved. I’ll also highlight anything you want to take note of to keep the speed.
Do you provide support after the optimization is done?
Yes, I provide support for 2 weeks. If there’s any issue on your site caused by my optimization, I’ll fix it for you and make sure it runs correctly.
Who are you, can I trust you?
My name is Lam Woon Cherk, you can search the Internet for my name. I’ve been in the web designing business for more than 8 years. You can click this link to check my LinkedIn profile. My main company – panoRazzi – has been around for years, and has helped many businesses create their company websites. This WordPress speed-up service is just one of the smaller services that I am providing.
Is there any external services that I need to sign up?
Normally no. If there’s one, it’s CDN service. This is optional and I’ll let you know if it’s needed.
Is this really going to take 48 hours only?
In most cases, yes. But in some cases, there are complications that arise and require more than 48 hours to complete the optimization. Please allow up to 72 hours for delivery. If I need more than 72 hours, I’ll make sure to inform you of the situation.