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7 Hidden Speed Killers Slowing Down Your WordPress Site

Introduction — Why “Common Sense” Speed Advice Isn’t Enough If your site feels sluggish, you’ve probably already heard the usual advice: “compress images,” “install a caching plugin,” “get better hosting.” Those help, but they rarely fix what’s truly wrong. After optimizing 3,000+ WordPress websites across countless hosts, themes, plugins, and page builders, I’ve learned that […]

What's Covered:

These are the most common and effective tasks performed during our front-end speed optimization process — but the work isn’t limited to just this list. Every site is different, and we tailor our approach to your exact setup, theme, and plugins to ensure the best possible performance gains.

  • Optimize Core Web Vitals: FCP, LCP, CLS improvements.
  • Generate & implement Critical CSS for faster rendering.
  • Above-the-fold optimization to load key elements first.
  • Delay loading of non-essential CSS & JS until after initial render.
  • Minify & combine CSS/JS files where beneficial.
  • Code fixes for theme if applicable.
  • Optimize and compress images without visible quality loss.
  • Convert images to next-gen formats (WebP/AVIF) where supported.
  • Lazy load images & iframes to reduce initial load time.
  • Reduce render-blocking resources for faster first paint.
  • Defer offscreen scripts and third-party embeds.
  • Optimize font loading (preload critical fonts, remove unused fonts).
  • Enable browser caching headers for static assets.

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